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The “King of Lipsticks” Perfectly Encapsulates the Meaning of Building a Career on Your Strengths

Brief anatomy of a sales person’s success

Daphne Li
6 min readFeb 1, 2021
Source: https://www.alizila.com/the-rise-of-male-beauty-in-china/

With the ability to manage to sell 15,000 lipsticks online in 15 minutes, Austin(Jiaqi) Li wins himself the nickname “king of lipsticks.” By leveraging his significant influence — over 80 million followers across various social networks — the 27-years-old has built his online empire, creating much more revenue than many shopping malls and achieving a net worth of between US$1 million and US$5 million within merely two years.

Austin Li’s achievement, especially in a conservative culture, is so phenomenal and extraordinary that numerous networks are intrigued to interview and report on him to decipher his success.

These reports majorly attribute his success to two elements: improved technology and his hard-working. The advanced technology enables an ordinary young person, like Austin Li, access to the E-commerce world. And being hustle empowered him to overcome the challenges all along.

However, with no intent to understate the importance of new online opportunities and perseverance on any accomplishment, we have to admit that most of us end up being mediocre, even though we witness the technology evolution and stick to our work ethic.

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Daphne Li
Daphne Li

Written by Daphne Li

Building My Online Business & Sharing Lessons Learned on Solo Entrepreneurship and Content Creation

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